Think of your website’s “About Us” pages as your calling card. When a prospective customer visits your site, chances are “About Us” is one of the first links he will click on. What he reads there can make or break his decision to give you his business. His primary question is, “Can I trust this company?” You can answer this question on your “About Us” pages by showing visitors that you have a solid track record as a reputable, experienced and customer-focused organization. Your “About Us” pages should include: